Campaigns Developer plays an important role in deploying email and sms marketing campaigns. In addition to this, the role also involves audience selection and campaign analysis.
He/She additionally ensures that projects within the marketing department are delivered in a timely manner and that they are always in line with the business guidelines, quality standards, and objectives.
He/She is also responsible for Planning, implementing and managing different campaigns for multiple brands.
Finalize the criteria of customer base to be targeted for a particular promotional campaign
Engage with Marketing/Business support team and obtain hit/ conversion ratio details for campaigns executed in previous months and preparing future campaign calendar keeping abreast of current trends in marketing and budget assigned.
Preparing monthly presentation of all the promotional campaigns/ events executed with results/output and presenting it to senior management.
Quality check for data extraction and HTML.
Own and manage campaign deployment thru various modes like client panels, segmentation tools and marketing automation tools
Use data to mine insights across the member database/ look for patterns and drive business objectives through strategic communication recommendations
Launch the communication campaigns as per plans; analyse the effectiveness of the initiatives post implementation
Ensure a best practice and quality control culture is deployed on all deliverables throughout the campaign process
Deliver end to end effective & error free campaign management by selecting
segmentation approaches to the database
Understanding of loyalty program(s) and industry
3+ Years of experience in campaign management
Knowledge of the principles of direct and email marketing
Excellent knowledge of campaign management methodology and technologies
Thorough understanding of data segmentation and database marketing processes
Technical skills in SQL
Strong working skills with all Microsoft Office applications including Word, Excel, Access and PowerPoint
Strong working knowledge of project management
The largest community on the web to find and list jobs that aren't restricted by commutes or a specific location.