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Whatsapp is serious business Using Whatsapp for Business to drive customer engagement

Whatsapp is serious business Using Whatsapp for Business to drive customer engagement
Jul 06, 2024 -

As a business in the thick of the digital age, you need accessible, convenient, and engaging ways to connect with customers. Enter Whatsapp; what was once simply a popular app to send texts and fun emojis has now evolved into Whatsapp for Business - a powerful platform for marketing communication and customer engagement. When this innovative tool with its massive user base and versatile features meets Loylty Rewardz’s (LR) deep expertise in Customer engagement solutions, the result is an industry leader-led strategic engagement channel. Here’s how we take the intricacies of a loyalty program and align them with Whatsapp for Business capabilities to maximize customer engagement.

Enhanced customer engagement

Seamless communication is key to building strong customer relationships. With 80% Whatsapp messages opened under 5 minutes and a 98% open rate (Meta, 2023), it’s a unique opportunity to send real-time, personalized communication directly to customers’ mobile devices. At LR we engage customers with reward updates, offers, and ensure our clients can reach their customers effortlessly, resulting in increased engagement and loyalty.

Efficient Program Updates

The impact of timely and relevant program updates cannot be emphasized enough, especially in the Loyalty and Customer engagement space. LR leverages Whatsapp’s quick and direct messaging features to help businesses keep their customers up to date about their Reward Points, redemption options and upcoming offers conveniently and with enhanced accessibility.

Customer Support

At LR, we pride ourselves on excellent Customer Support; we’ve taken it up a notch and revolutionized this service using Whatsapp for Business. We offer businesses a dedicated Whatsapp helpline through which their customers can easily reach out for assistance, inquiries or providing feedback. Addressing customer concerns is more effective than ever, using the platform’s multimedia capabilities to share images, documents, video tutorials for prompt and satisfactory resolution.

Seamless two-way communication

LR leverages Whatsapp’s versatile input functionality to enable businesses and their customers communicate with each other seamlessly. By creating interactive polls and surveys on WhatsApp, we empower businesses to gather valuable insights, preferences, and suggestions directly from their customers, fostering a deeper understanding of their needs and enhancing their loyalty program offerings.

The key to our success with this, though, is our focus on innovating constantly, staying ahead of market trends and leveraging the latest features and updates of Whatsapp for Business. Connect with Loylty Rewardz to find out Whatsappening and boost your marketing.

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