Loylty Rewardz

As architects of loyalty and customer engagement programs, we hold a unique perspective into the customer’s behaviour, journey, and lifecycle. Coupled with our extensive data science capabilities, we have the purview to offer marketing services that resonate with your brand, help meet business objectives, create competitive advantage, and are relevant to your customers.

Core marketing channels & services

<strong>SMS</strong>

SMS

<strong>Email</strong>

Email

<strong>WhatsApp</strong>

WhatsApp

<strong>Digital <br>Advertising</strong>

Digital
Advertising

<strong>Outbound <br>Dial</strong>

Outbound
Dial

<strong>Offline <br>Channels</strong>

Offline
Channels

Consultancy

Consultancy

  • Market research & planning
  • End-to-end campaign strategy
  • Program-based initiatives
  • Engagement activities
  • Strategic partnerships
  • Strategic partnerships
Content & Design

Content & Design

  • Creative strategy & conceptualization
  • Content marketing
  • Multi-lingual & multi-format content
  • Multi-format design
  • HTML, web & landing page design
Campaign Management

Campaign Management

  • Data collection and analysis
  • Target group creation
  • Marketing automation
  • Ongoing campaign optimization
  • Lead generation & nurturing
  • Post-campaign analysis and reporting
Operations

Operations

  • End-to-end campaign execution
  • Event coordination
  • Marketing collateral development and delivery
  • Vendor management

Let your program provider meet your program communication needs

When we design your engagement program, we also identify all the types and touchpoints of communication along the customer lifecycle. Our in-house team of 25+ members come with expertise across industries and employ insight-based approaches to ensure all your program communication needs are met while taking into account your larger business objectives.

Program Branding

We create the identity of your program from scratch. From the name and logo to colour palette and tone of voice, we provide the brand guidelines of your program.

Program Content

We develop the content on everything your customer needs to know about your program and design the website, app and any other relevant platforms/collateral you may need to create a presence.

Program Communication

Once your program is live, we define the communication which includes benefit-driven nudges and system-level messages.

feature

Drive program benefits with timely nudges on the right channel

From welcoming customers into the program to registering them on the portal, from guiding them to take relevant actions and earn points to encouraging them to redeem their reward points for preferred rewards, we nudge customers along the journey. This sort of communication also includes updates like point balance and point expiry statements.

Trigger real-time messages when customers take action

We design and configure messages that are sent to customers as soon as they take certain actions in their program journey or when there are successful or failed attempts in the user experience. For instance, when customers redeem their points, they receive real-time communication with redemption details. If the customer fails to redeem their points successfully, they receive an instant update with troubleshooting details.
feature
feature

Design tactical promotions to meet specific business objectives

Go over and above standard communication and leverage your program to drive business objectives like cross-selling products, reactivating customers, increasing average transaction values and more. These campaigns involve audience research, media and budget planning, conceptualization, execution via our Marketing Automation Platform and post-campaign analysis and review. Learn more about our marketing process.

Get measurable and actionable results from your targeted marketing campaigns

DifferentiatorsApproach
Journey-Led
We identify customers across various marketing platforms and communicate to them on the channel of their choice as opposed to ours or yours.
Response-Driven
We include and exclude target audiences on a near-real time basis depending on their transactional and non-transactional responses to campaigns.
Optimization-Powered
We measure the transactional lift that occurs as a result of campaigns and use it to either abolish hypotheses or establish them so they can become best practices and be implemented at scale.

One platform to engage customers across platforms

Introducing N'gage - our proprietary Marketing Automation Platform that helps us spend less time executing and more time creating value for you. With N'gage, we can scale our marketing campaigns while lowering our operational efforts and costs. This means, while your campaigns are running smoothly, we can take the time to monitor performance, optimize your campaigns and improve strategies. This includes establishing and implementing industry best practices, analyzing your competition, identifying gaps to bring challenges to light and opening new streams of revenue while meeting larger business objectives.

LEARN MORE ABOUT N'GAGE