Influence customer behavior with an accrual engine that's multifarious, objective-oriented, and flexible
Your loyalty program's accrual structure plays a crucial role in defining how the program will shape and transform customer behaviour across their lifecycle. The more flexible your structure, the better your program can adapt to changing landscapes and customer preferences. Our accrual engine built on a stateless, independent, and pluggable component-based architecture enables this at scale.
An accrual engine that delivers what you want, the way you want
Scalable
Scale up accrual channels based on products, services, and lines of business.
Configure accrual triggers based on events like promotions, frequency, transactions, and account/demographic changes.
Configurable
Flexible
Flexibility in defining point values, currency, triggers, actions, workflows, and templates.
Customize accrual structures and rules based on spend slabs, point values, and tiers to drive desired customer behavior.
Customizable
Choose how and when you incentivize customers
Enjoy the flexibility to define:
Tiers / Ranks
Multi-tier support allows you to define the types of tiers including card network-based tiers, spend-based tiers, and tenure-based tiers.
Currency
Multi-currency depth lets you choose currency from reward points and cashback to offers and vouchers.
Channels
Multi-channel configuration abilities enable you to include as many channels as you need within your program and define touchpoints within those channels as well.
Actions
Define rules to earn rewards based on customer behaviour and drive actions based on spends, milestones, referrals and more across channels and touchpoints.
Customers instantly receive their points on completing a desired action.
Customize accrual rules based on multiple factors within a single program. Execute multiple accrual offers on a single transaction.
Incorporate accrual rules for your referral program, and track and reconcile referral benefits easily.
Decide the maximum limit for different accrual rules and enable reversals during returns/cancellations. Assign different validity periods for different point types.
Manage user access, get reports, define segments and more with ease.
Create rules for when customers will upgrade or move across tiers for seamless journeys. Determine varied structures for tiers or spend slabs.
Facilitate integration with existing modules of your ecosystem like a third-party delivery partner. Define offer constructs for a specific product, for defined events and plug in external data for reward computation.
Align multiple communication triggers like validity expiry and earn alerts - fully automating instant communication.
Create and define different types and value of points for varied rules like Bonus Points for a first transaction, Courtesy Points for service compensations, etc.
Process accelerated point accrual and redemption at specific retail partners. The number and value of points can vary from partner to partner.
Define activities, goals and categories against which accrual can be made possible. Differentiate the accrual rules based on the activity as well as the customer or any other factor.
The engine supports dynamic data points customer validation, customised rules and personalised offers.
An accrual engine that allows you to drive specific business goals
by defining varied reward structures for different spend slabs.
by awarding multiple rewards on a single customer action.
with tactical point promotions at a frequency of your choice.
by creating accrual touchpoints across the customer lifecycle.
by scaling up to an enterprise-wide loyalty program.
with a one-view profile despite varying point ratio and value for different products/channels.
with the ability to dynamically change point ratio.
Want to join our Retail Partner Network? Learn More
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Offer customers additional Reward Points funded by our Retail Partner Network
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40+ partners across india
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