Even the best designed loyalty programs need regular monitoring and realigning. With the amount of data programs bring in, it's crucial to constantly analyze the data to improve the effectiveness of the program in the present and foreseeable future.
Loylty Rewardz offers comprehensive Program Analytics solutions that leverage analytics and AI/ML techniques to transform raw data into actionable intelligence. From monitoring customer sentiment to assessing campaign effectiveness, our analytics suite is dedicated to maximizing program impact and ROI.
Whether you're a retail giant, a financial institution, or a hospitality chain, our tailored solutions drive tangible results, propelling your business towards sustained growth and success. We offer four types of Program Analytics:
With a 70% market share in the loyalty and customer engagement domain and trusted by 19+ banks and 90+ partners spanned across 7500+ stores, we have a strong command over market trends, best practices in engagement, and analytical tools and techniques, giving you a competitive edge in program performance.
Our infrastructure supports the collection, storage, and analysis of large volumes of data (70 Mn+ customer profiles) generated by loyalty programs. Using massive parallel processing distributed systems and tools, we ensure organizations have access to the data they need to drive Program Analytics.
From descriptive, diagnostic analytics to predictive and prescriptive analytics, our analytical capabilities empower organizations to derive actionable insights from loyalty program data.
We break down data silos by facilitating the integration and sharing of data across departments and systems. By providing a unified view of customer behavior and program performance, organizations gain a holistic understanding of their programs.
Actionable insights over basic reporting. We focus on identifying trends, patterns, and opportunities for optimization, so organizations can take meaningful action to improve the effectiveness of their loyalty programs.
We offer strategy consultation services including program structure, value proposition, P&L impact analysis, industry insights, and comparison studies to optimize loyalty programs.
With over 200 Mn transactions being processed daily, our systems are built to manage, process, and analyse data on a large scale. Further, our environment-agnostic, on-premise deployable solutions enable ultimate scalability for all types of clients.
Our dedicated account managers serve as the primary point of contact for all your analytical needs. They also offer training, workshops, and overall support to your data science and/or business teams so they can leverage insights effectively.
We offer tailored reports and dashboards using cutting-edge tools like Power BI to provide a visual representation of key metrics and performance indicators, facilitating easy monitoring and analysis for key stakeholders.
With a database of 1000+ customized attributes, we understand customer behaviour down to the last detail. This enables us to create refined target groups and ensure campaigns, promotions, communication, and more reach the relevant customer.
We manage various types of data from customer profiles and transactions to points accrued and redeemed as well as retail SKUs and clickstream behaviour, ensuring data marts are complete, reliable, and valid for analysis and targeting. Till date, we manage over 30 Power BI dashboards for clients and partners over and above their customized requests.