Loylty Rewardz
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Even the best designed loyalty programs need regular monitoring and realigning. With the amount of data programs bring in, it's crucial to constantly analyze the data to improve the effectiveness of the program in the present and foreseeable future.

Loylty Rewardz offers comprehensive Program Analytics solutions that leverage analytics and AI/ML techniques to transform raw data into actionable intelligence. From monitoring customer sentiment to assessing campaign effectiveness, our analytics suite is dedicated to maximizing program impact and ROI.

Unengaged customers have a 2X higher average attrition rate than engaged customers
Discover the value of Program Analytics
Our holistic approach to Program Analytics addresses both technical and organizational aspects of the process to drive business growth and success.
Gain valuable insights
Gain valuable insights
Allocate resources effectively
Allocate resources effectively
Identify revenue opportunities
Identify revenue opportunities
Improve marketing effectiveness
Improve marketing effectiveness
Detect participation barriers
Detect participation barriers
Introduce enhanced personalization
Introduce enhanced personalization
Design thoughtful program structures
Design thoughtful program structures
Drive customer loyalty
Drive customer loyalty

Realize the full potential of your program
with our comprehensive analytics suite

Whether you're a retail giant, a financial institution, or a hospitality chain, our tailored solutions drive tangible results, propelling your business towards sustained growth and success. We offer four types of Program Analytics:

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Business Intelligence

We evaluate your program's performance against defined objectives and help plan strategic initiatives going forward. These are offered to you in the form of Band Admin Panels (BAP), Quarterly Insights Decks, Monthly Insights Decks, and Redemption Impact Reports and involve insights like industry benchmarking, competitor analysis, business/market segment trends and evolution, engagement impact, investigative analysis and even redefining of objectives and KPIs.

Customer Intelligence

We study customer behaviour for improved engagement, retention, and lifetime value, and create relevant customer segments by studying both profile based data like demographics and behavioural data like transaction patterns and online activity across touchpoints. Additionally, we measure customer engagement through parameters such as Activation Rate, Retention Rate, Engagement Rate and Churn Rate.
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Marketing Intelligence

We ensure marketing efforts are ROI positive by optimizing ongoing campaigns and offering insight-driven strategies to meet marketing objectives. This involves analyzing and identifying the right target groups, recommending target group sizes to align with marketing budgets, cost benefit analysis, analyzing the effectiveness of both the campaign and model's performance, analyzing the before and after of the campaign, and incremental lift in results.

Product Intelligence

We offer an agile suite of data-based products that can be integrated with your products to improve processes and experiences. We analyze product performance and impact, and study metrics like NPS, CSAT, user journeys to get a holistic picture of customer experience.
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An accrual engine that allows you to drive specific business goals

Domain Expertise

With a 70% market share in the loyalty and customer engagement domain and trusted by 19+ banks and 90+ partners spanned across 7500+ stores, we have a strong command over market trends, best practices in engagement, and analytical tools and techniques, giving you a competitive edge in program performance.

Robust Data Infrastructure

Our infrastructure supports the collection, storage, and analysis of large volumes of data (70 Mn+ customer profiles) generated by loyalty programs. Using massive parallel processing distributed systems and tools, we ensure organizations have access to the data they need to drive Program Analytics.

Advanced Analytical Capabilities

From descriptive, diagnostic analytics to predictive and prescriptive analytics, our analytical capabilities empower organizations to derive actionable insights from loyalty program data.

Integration & Data Sharing

We break down data silos by facilitating the integration and sharing of data across departments and systems. By providing a unified view of customer behavior and program performance, organizations gain a holistic understanding of their programs.

Focus on Actionable Insights

Actionable insights over basic reporting. We focus on identifying trends, patterns, and opportunities for optimization, so organizations can take meaningful action to improve the effectiveness of their loyalty programs.

Strategy Consultation

We offer strategy consultation services including program structure, value proposition, P&L impact analysis, industry insights, and comparison studies to optimize loyalty programs.

Scale of Operations

With over 200 Mn transactions being processed daily, our systems are built to manage, process, and analyse data on a large scale. Further, our environment-agnostic, on-premise deployable solutions enable ultimate scalability for all types of clients. 

Dedicated Account Management

Our dedicated account managers serve as the primary point of contact for all your analytical needs. They also offer training, workshops, and overall support to your data science and/or business teams so they can leverage insights effectively.

Customized Dashboards & Reporting

We offer tailored reports and dashboards using cutting-edge tools like Power BI to provide a visual representation of key metrics and performance indicators, facilitating easy monitoring and analysis for key stakeholders.

Targeting Precision

With a database of 1000+ customized attributes, we understand customer behaviour down to the last detail. This enables us to create refined target groups and ensure campaigns, promotions, communication, and more reach the relevant customer.

Big Data Management

We manage various types of data from customer profiles and transactions to points accrued and redeemed as well as retail SKUs and clickstream behaviour, ensuring data marts are complete, reliable, and valid for analysis and targeting. Till date, we manage over 30 Power BI dashboards for clients and partners over and above their customized requests.