How good Customer Service can make your loyalty program great
What’s customary in loyalty?
In the current customer-loyalty landscape, it’s more imperative than ever for businesses to have a loyalty program that incorporates certain standard but key strategies; think customer segmentation, personalization, meaningful customer journeys, distinguishable rewards and relevant communication. But opportunities to go truly above and beyond to fortify loyalty programs lie in a fundamental and often untapped component – customer service.
Enhanced customer engagement
Seamless communication is key to building strong customer relationships. With 80% Whatsapp messages opened under 5 minutes and a 98% open rate (Meta, 2023), it’s a unique opportunity to send real-time, personalized communication directly to customers’ mobile devices. At LR we engage customers with reward updates, offers, and ensure our clients can reach their customers effortlessly, resulting in increased engagement and loyalty.
Efficient Program Updates
The impact of timely and relevant program updates cannot be emphasized enough, especially in the Loyalty and Customer engagement space. LR leverages Whatsapp’s quick and direct messaging features to help businesses keep their customers up to date about their Reward Points, redemption options and upcoming offers conveniently and with enhanced accessibility.
Customer Support
At LR, we pride ourselves on excellent Customer Support; we’ve taken it up a notch and revolutionized this service using Whatsapp for Business. We offer businesses a dedicated Whatsapp helpline through which their customers can easily reach out for assistance, inquiries or providing feedback. Addressing customer concerns is more effective than ever, using the platform’s multimedia capabilities to share images, documents, video tutorials for prompt and satisfactory resolution.
Seamless two-way communication
LR leverages Whatsapp’s versatile input functionality to enable businesses and their customers communicate with each other seamlessly. By creating interactive polls and surveys on WhatsApp, we empower businesses to gather valuable insights, preferences, and suggestions directly from their customers, fostering a deeper understanding of their needs and enhancing their loyalty program offerings.
The key to our success with this, though, is our focus on innovating constantly, staying ahead of market trends and leveraging the latest features and updates of Whatsapp for Business. Connect with Loylty Rewardz to find out Whatsappening and boost your marketing.