Using Whatsapp for Business to drive customer engagement
As a business in the thick of the digital age, you need accessible, convenient, and engaging ways to
connect with customers. Enter Whatsapp; what was once simply a popular app to send texts and fun
emojis has now evolved into Whatsapp for Business – a powerful platform for marketing communication
and customer engagement. When this innovative tool with its massive user base and versatile features
meets Loylty Rewardz’s (LR) deep expertise in Customer engagement solutions, the result is an industry
leader-led strategic engagement channel. Here’s how we take the intricacies of a loyalty program and
align them with Whatsapp for Business capabilities to maximize customer engagement.
Enhanced customer engagement
Seamless communication is key to building strong customer relationships. With 80% Whatsapp
messages opened under 5 minutes and a 98% open rate (Meta, 2023) , it’s a unique opportunity to send
real-time, personalized communication directly to customers’ mobile devices. At LR we engage
customers with reward updates, offers, and ensure our clients can reach their customers effortlessly,
resulting in increased engagement and loyalty.
Efficient Program Updates
The impact of timely and relevant program updates cannot be emphasized enough, especially in the
Loyalty and Customer engagement space. LR leverages Whatsapp’s quick and direct messaging features
to help businesses keep their customers up to date about their Reward Points, redemption options and
upcoming offers conveniently and with enhanced accessibility.
Customer Support
At LR, we pride ourselves on excellent Customer Support; we’ve taken it up a notch and revolutionized
this service using Whatsapp for Business. We offer businesses a dedicated Whatsapp helpline through
which their customers can easily reach out for assistance, inquiries or providing feedback. Addressing
customer concerns is more effective than ever, using the platform’s multimedia capabilities to share
images, documents, video tutorials for prompt and satisfactory resolution.
Seamless two-way communication
LR leverages Whatsapp’s versatile input functionality to enable businesses and their customers
communicate with each other seamlessly. By creating interactive polls and surveys on WhatsApp, we
empower businesses to gather valuable insights, preferences, and suggestions directly from their
customers, fostering a deeper understanding of their needs and enhancing their loyalty program
offerings.
As a business in the thick of the digital age, you need accessible, convenient, and engaging ways to
connect with customers. Enter Whatsapp; what was once simply a popular app to send texts and fun
emojis has now evolved into Whatsapp for Business – a powerful platform for marketing communication
and customer engagement. When this innovative tool with its massive user base and versatile features
meets Loylty Rewardz’s (LR) deep expertise in Customer engagement solutions, the result is an industry
leader-led strategic engagement channel. Here’s how we take the intricacies of a loyalty program and
align them with Whatsapp for Business capabilities to maximize customer engagement.
