Intelligent Offers

Provide your customers with a bouquet of offers; national and hyperlocal. Drive spends on the bank’s platform by offering configurable personalised deals to relevant customer segments

Market Need

Why an Offers Platform?

Improve Customer Engagement and Retain your Customers

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Increase Share of Wallet

Relevant offers to  maximise utilisation and for higher engagement

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Personalised User Experience

Personalised offers based on 
transaction, profile & behaviour data

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Increase App Adoption

One-stop-shop for offer
recommendation, content & fulfilment

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Relevant Offering

Behaviour &
life-cycle based offers

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Relevant Content Display

Recommended offers
based on tried & proven algorithms

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Increase Share of Mind

On-time offer discovery
leading to higher offer usage

A unique solution..

Data-driven Intelligent offer platform with an ability to influence customer behaviour and drive customer engagement on the bank’s platform.

This is achieved by driving intelligence from:

  • Customer preferences and affinity for specific spend categories

  • Offer usage and consumption data on the bank’s platform

  • Customer demographics, geographic, transaction and psychological behaviour

Intelligence Driven
from multiple attributes

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Variants

Offers Platform Variants

The platform comes with 4 different variants.
You can choose what suits you the best.

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Bronze


1. Offer display 
2. Offers Management
3. Network Provider Offers – Unlimited
4. X Exclusive LR offers
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Silver


1. Offer display
2. Offers Management
3. Network Provider Offers – Unlimited
4. X + 5 Exclusive LR offers 
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Gold


1. Offers Display
2. Offers Management
Unlimited Network Provider Offers
3. API Integration
4. X + 10 Exclusive LR offers 
5. Maker-Checker Options
6. Basic
Recommendation Engine
7. Rule Engine with limited rule configuration
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Platinum


1. Offers Display
2. Offers Management
Unlimited Network Provider Offers
3. API Integration
4. X + 15 Exclusive LR offers 
5. Maker-Checker Options
6.
Recommendation Engine
7. Rule Engine with unlimited rule configuration
8. Redemption of reward points for offers

Features

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1. Enhanced UI/UX

Best-in-class, user friendly interface built for an enhanced customer journey, customizable basis client’s requirements.

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2. Offers Rule Engine

For targeted offers, segment rules are built with filters that allow you to group customers based on various attributes.

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3. Offer Attribution

Online and Offline offer attribution with reports of offer click, views and fulfilment and an app for tracking offline redemptions.

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4. Recommendation Engine

Recommend right offer to the right customer on Offer UI, based on category or brand preference and lifecycle

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5. Coupon / Voucher Engine

Create real-time and trackable barcode, text and QR codes for segments of customers and track consumption

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6. Gamification

Gamification of the user journey by adding interventions to make it engaging, tier based unlocking of offers, etc.

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7. Super Admin Panel

Panel to onboard a client, data ingestion, TG selection, user management, maker checker and rule configuration

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8. Nudging and Attribution

Rules to nudge customers towards completion of a desired behaviour with the right message at the right time

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9. Offers Dashboard

Monitor offer redemptions, offer performance, most recent redemptions, redeemed vouchers by type, etc.

Offer Categories

and Variants

Pharmacy

Netmeds, Apollo pharmacy, 1MG.com, DocsApp

Grocery

Big Basket, Tryme.in, igp.com

Food delivery

Zomato gold membership, Swiggy gift vouchers 

OTT

Zee5, Amazon Prime, SonyLiv, Erosnow

E-Comm

Ajio.com, Myntra, Amazon gift vouchers

Others

Cleartax.com, Lenskart and more

Offer Types

Offers can be customised in the form of multiple variants depending on customer segments

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Offer Providers

a. Network Provider API Integration: The offers platform will be an aggregator for VISA and Mastercard offers.
b. Exclusive offers
c. Other Aggregator offers

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Offer Variants

a. Voucher Codes in the form of Discounts or Cashbacks
b. Buy now Pay later vouchers
c. Tiered offers
d. Offer to drive spends
e. Offers for direct purchase

Benefits

Benefits of Offers Platform

Benefits to a Bank

• Quick integration
• Trackable offer ROI 
• Fully managed support service
• Branding & white label capabilities
• Offers across customer life cycle
> Customizable
(Acquisition/Activation/Retention)
> Single Dashboard for offer performance
& insights at individual and aggregate
level
• Offer prioritization basis banking
objectives
> Product related offers & Merchant Offers
> Banners to highlight business focus
• Choice of offer currency
> Cashback
> Discount
> Reward Points
> Voucher

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Benefits to customers

• Personalized offers
> Preference Based 
> Behaviour Based 
> Customer Lifecycle Based
• Offer Variety
> Multiple categories of offers
> Multiple network provider offers
• Customer dashboard
> Transaction Trends
> Cashback & Rewards Received

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