Key features of our
Retail Loyalty Platform

Take control in your hands with these comprehensive features

01.

Selfserve panels

• Role and user management
• Minimum to no dependencies on the platform provider for quick changes
• Distribute deliverables basis user roles and employee KRAs

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02.

Flexible Points engine

• Supports single & multi-tier programs, tier rules, real-time tier movement and rewards
• Supports Closed-loop single brand, Group loyalty and Open-loop Coalition loyalty program
• Multi-layered rewards proposition: base points, bonus points, offers/discounts on bill, privileges, coupons and vouchers
• Can integrate with TPT for earn and burn of points

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03.

Campaign and communication module

• Real time and targeted customer engagement, integrated with the points engine
• Customer segmentation basis all parameters available at a customer, transaction and SKU level
• Omni channel communication – email, SMS, push notifications, IVR call and digital media

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04.

Referral module

• New Customer Acquisition made easy by pushing existing loyal customers to promote in their close circle of friends and family
• Incentivise both referrer and referee on enrolment of the referee, on 1st transaction of the referee
• Referrals can be run via any of the available communication modes (App, Email, SMS, IVR)

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05.

Feedback module

• Get regular reviews and feedback/ NPS directly from the end customer
• Ability to respond back promptly to customer queries or grievances. Give rewards to aggrieved customers- courtesy points

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06.

Reports & Dashboard

• Monitor program performance every day and in real time
• Helps plan program budgets and decide focus areas efficiently

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07.

User Interface – website, customer and merchant apps

• Explore opportunities for ‘anywhere commerce’ – engage with customers at your store or outside using customer app
• Capture customer intent from discovery phase to conversion and send real-time notifications
• Enable the store staff to push for repeat purchase and redemptions using merchant app

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08.

Integration with Third Party Tools

• Flexible system integration possible for SKUs of brand inventory management system • Integration with TPTs for online or delivery orders from aggregator platform, for transactions, online order placement and delivery)

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Explore our flexible
proprietary Platform

Whether you are a Retail Chain or a Conglomerate, our platform enables you to engage with your customers seamlessly

ACCRUAL
MANAGEMENT

• Tier wise Accrual Structure
• Multiple Accrual Options based on transactional and non-transactional behaviour
• Multiple Point Value
• Point Capping
• Multiple Channel Accrual

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REDEMPTION
MANAGEMENT

• Customers with 2000+ crore worth points on the Platform
• Segment wise UI/UX
• Offline & Online Redemption Options
• Single Swipe Redemption
• Integrated with Payment gateway

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Grow your business with our Loyalty Platform

More than 40 Retail Brands in India trust us and are part of our loyalty program eco-system
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